WELCOME TO BRANDSNACK
I’m James, and I’m gonna show you exactly why your brand is the most profitable tool you have in your business, and how to start using it to get more clients, more money and more freedom!
I know from first-hand experience that life as a freelancer can be tough. There are millions of us. All competing for the same projects, the same clients. All trying to juggle 101 things at once both inside and outside our businesses. All battling with these same 5 issues:
We spend years honing our crafts - copywriting, graphic design, photography, web development etc. We love what we do and put passion and energy into everything we take on. We’re at the top of our game and are constantly striving to be even better and yet we struggle to make ends meet. How does that work??
We have to string together a load of low-paying jobs just to pay the bills. Clients balk at our quotes. And we end up questioning our prices. So we never get to the level we know we should be at.
Feast and famine. That horrible part of running your own business. Sometimes the money’s good. You’ve got a nice run of projects on the go for a few months. But then they run out. And you’ve got nothing. Sometimes for even longer.
Why doesn’t the work flow all year round? Why don’t we have a queue of clients at our door, throwing projects at us left, right and center. It would be much kinder to our bank balances and sanity right?
Repeat client work’s the easy bit right! When you’ve worked with them once, and they love what you do, they’ll keep coming back for more. It’s hooking them in the first place that’s hard!
You’re constantly having to try and prove your quality of work, your communication skills, your ability to meet deadlines, be flexible, be understanding, be worth their time and money, be happy! Usually if people don’t know what you’re about, they won't trust you. 90% of your work will come from referrals. That’s a hell of a lot of money left on the table from brand new clients.
With client’s constantly striving to drive our prices down to that of a teen unpacking the onions at McDonald’s, an endless load of questions over the quality of our work, and the painfully slow drip nature of decent projects through the door, it’s no wonder we start to question what we do.
Are we really capable of doing great work? Can we really complete that project? Are we good enough? No confidence leads to no motivation and no progress!
It’s hard saying no right? Any job that comes along is money in our pockets. So we say yes. We say yes to the detriment of ourselves and we end up working all day, all night. Sleep is for the weak. Coffee for the strong. Who needs daylight when the laptop screen functions perfectly well as our Sun?
We say yes to deadlines that are hair’s breadth away. We work through the bleary-eyed tiredness to get everything done. And what do we get at the end of it? Not what we should be! Not the payment and thanks that are a true reflection of our efforts. And when that’s all done, yup, we start all over again...
Do any of these sound familiar? I bet they do. I’ve been through all of them as a freelancer, and they’re not fun. And also not necessary.
It can seem extremely difficult to get out of this rut. You don’t know where to start. You don’t have the time. You’ve tried everyone and their dog’s advice before, but nothing’s worked.
But I’m gonna tell you exactly how you can use your brand to sort out all of these!
I wanna start by saying that branding isn’t some kind of magic pill. It’s not a quick fix. There’s a lot of work involved and dedication needed to get it right. But for those that are bored feeling underpaid, under-appreciated and overworked; for those that really want to break through these issues into a majorly profitable and successful business, your brand is the key and this is the place to learn how to use it properly!
A perfectly-honed brand will give you:
People will pay more for things that give the perception of high quality and value. Something that’ll remove their problems, barriers and pains. Something that‘ll guarantee a desired result they’re looking for.
Think about the difference in price of a branded t-shirt with that of a non-label. Or branded cereal to that of a supermarket’s own. There’s very little noticeable difference in the actual quality of the product. You’re still getting a mix of polyester and cotton, or corn flakes. But you pay more for the name. Because you associate that name with better quality (even though in reality that may not always be true).
If you can convince your audience that your products and services
are the best around. If you can influence them to desire what you
can give them. Then they’ll pay more for it. Simple as that.
Know what your clients want and provide constant value. Go over the top. Always be the first to help them. Always be the one that makes them happy. If you can create a brand that resonates with your audience. A brand that delivers on its promises. Then people will see you as their top choice.
They’ll want to hear what you have to say and they’ll want to use your products and services, because they know you can help them. And of course, the more people that love your brand, the more people they tell about you and the more people that flock to you from that. Your brand is the foundation
of that epic cycle. No longer will you have to worry about where
the next paycheck is coming from.
Your brand can position you as an expert in your field. You can use it to display your knowledge and passion around a subject. Do this with consistency and dedication and you’ll build trust with your audience. People will seek you out and look to you for guidance without you having to chase them down. Without you having to prove yourself to every potential client individually.
Your skill will manifest itself through your brand and content for all to see. Your name will start to carry weight. Your influence will spread. That’s the power of an authority brand. It can grow into something very powerful - a true amplification of everything you’re amazing at.
Imagine having a website that you can’t wait to show people. A social media presence that’s killing it on the engagement front. Content that looks sharp and delivers unbelievable levels of value to your audience. All of that’s gonna make you feel good. You know that you’re positioning yourself in the best possible way and that people are loving what you do.
Confidence breeds confidence and allows us to progress and constantly strive for something better. To keep pushing ourselves. Having a brand we’re proud of and that delivers the results we want gives us the huge boost we need to succeed.
Finally, with all of that in place, your brand will offer you freedom. The freedom to work how you want. The freedom to structure your time. The freedom to decide your own work/life balance. You’ll have clients queuing up to work with you and buy your products and services. You’ll have a constant stream of growing income that can sustain your business and lifestyle. And it will all start working on autopilot.
Put the hard work into your brand now and you’ll set something much larger than yourself in motion. Something that’ll continue to grow of its own accord and break you free of the daily grind.
The right brand will set you apart from the millions of other freelance entrepreneurs out there that haven’t bothered to
differentiate themselves. Those that are ‘happy’ to be stuck in
the generic haze of mediocrity through sheer laziness or ignorance.
Branding is the poor, misunderstood bastard of business.
It’s usually unfairly lumped in with sales and marketing tactics. Because these are more commonly understood terms. It isn’t marketing. But it underlies every marketing activity on top of it.
Here’s the basic ‘definition’ of branding from the American Marketing Association.
Highly thrilling. Thank you AMA.
And wholly missing the point.
Your brand is the complete essence of you and your business. It’s everything from your personality and values to your promises and vision. It’s what ultimately connects you and your business on an emotional level to others. It’s what you use to influence their perceptions of you through what they see, hear, touch, smell and taste.
Your brand is ultimately an experience. An experience that builds understanding, trust, loyalty and deeply profitable relationships with your audience.
Think of it as a perfectly constructed character. One that thinks, feels, looks and sounds a certain way to entice and inspire the people it wants to talk to.
Each and every one of us, we think a certain way, dress a certain way, speak a certain way to show others what we’re all about - who we are. All to connect and form relationships with those that are similar to us. To be liked and respected by them.
A brand is no different to how we use personality and character in our social world as humans, it’s just set in a business context, with business-related motives.
Good work for getting this far. I’m glad you asked! This is where it starts to get interesting. Branding is usually touted as something highly complex.
But it’s not.
All great brands are essentially made up of three areas:
A strategy that’s split into 3 sub-areas. First off - you! Your essence. Your story, experience, personality, values, promises, reputation, vision etc. These are essential to understand before anything else. How can you expect others to love what you can’t explain yourself?
Next up - your ideal client. Once you know what you’re all about, you need to know exactly who you’re gonna be talking to and helping. Finally - your competition. You only know if you’re offering something different if you know everything else out there that’s being offered!
The main external representation of your brand strategy, personality and values. This is what most people think of when they think ‘branding’. Your colour scheme, logo design, typography, image style, design elements etc. All of these will reflect the essence of you and your business, will be appealing to your ideal client and will use design psychology to influence and entice people’s thoughts and feelings about you.
And lastly, the way you talk with your audience. Your style of communication. Again something that reflects your personality and that your ideal client can relate to.
Your tone should be consistent throughout everything you do - all of your written content, your emails, videos, podcasts, webinars, phone calls with clients etc. It should all complement your visual personality.
As I’ve said, branding is the poor, misunderstood bastard of business.
But that gives you an opportunity if you understand it right.
And that’s why I started BRANDSNACK. To help creative freelancers like you build the epic brands and successful businesses they deserve.
To learn how to use psychology, design and copy to attract, persuade, influence and build authority.
To break out of the feast and famine cycle and start having the confidence and ability to be paid what they’re really worth.
So here’s a few resources I consider ESSENTIAL on starting your journey to a better brand for your business and a better freelancing lifestyle overall.
When you’re all up to speed on those, I recommend fully getting started on your brand strategy. It’ll be the basis of everything you do and without it, you won’t be able to define your look, feel and tone of voice.
Sound complex? It’s not. I promise.
And I break the entire process down, step-by-step, in my Freelance Authority Formula.
The 7 questions you need to ask yourself to define exactly who you are. These are the 7 questions that are the foundations of making your freelance brand MAGNETIC.
The importance of why you need to speak to SOMEONE, not everyone and how you can use a simple method to choose your PERFECT client.
An extremely simple, yet POWERFUL way of understanding everything about your ideal client - their wants, desires, goals, pains and frustrations etc. Everything you'll need to influence their buying decisions.
The 3 little-known things you NEED to show your audience to make them love your brand with a passion.
The SECRET to creating the PERFECT audience persona. A guide that's actually useful when looking at your content strategy rather than a pointless 'marketing' task.
The subtle, devious yet wholly necessary art of competitive stalking. Understand what their all about, where they sit in relation to your business and how you can go where they don't!
How to pinpoint exactly what your USP is. What ACTUALLY makes you different from everyone else and how to use it to your advantage.
How to lay the foundations for the ENTIRE look, feel and tone of your brand by using brand keywords. Great brand design is based on great strategy, and this is how you do it RIGHT!
What a brand book is, why it’s a VITALLY important part of your business and how to start your own.
This is the process I’ve used to develop my own brand from scratch in a just few short months. And that was mainly a few hours here and there in the evenings once the little ones were in bed!
It’s also the process that other freelance entrepreneurs, just like you, have used to give their brands a much-needed kick-start!
The entire Freelance Authority Formula is made up of 8 expert modules, full of actionable advice that you can start using in your business right away:
You’ll also get all of the exact strategy templates I’ve used to build my brand, so you know precisely what you need to be doing at each step:
I’ve been told by a few people now that I should price this set much higher than I do. That the content is so useful, people would pay much more than what I currently ask for it.
But I don’t want to do that.
I want to make starting your brand journey as easy and risk-free as possible.
I get it - sometimes I get really drawn in by what someone offers. What real benefit it could have on my business. But then the price becomes a barrier. And I dismiss it. And I miss out on that opportunity. It’s a psychological thing.
But, I don’t want to put a barrier in place for you to dismiss this. I truly want to help you develop your freelance brand as soon as possible. I believe in the power of this, and want as many people as possible to benefit from it.
That’s why it’s only $97.
I promise it will help you.
And you know what. If it really doesn’t, I’ll give you your money back. If it’s really not for you then no problem. No risk.
I just want to see people succeed. To build a better business and lifestyle for themselves. To become an authority in their niche, build a loyal tribe of clients and start earning what they’re really worth.
So if you’re ready to start earning more. If you’re ready to start attracting more and more clients. And you’re ready to become an authority in your niche with the freedom to work when and how you like, then grab the Freelance Authority Formula and run with it!
It’s time to stop being a freelancer dreaming of success and start being a freelancer striving towards it!
Not quite ready for the Freelance Authority Formula just yet? No worries! Here are a few more things to dig your teeth into before you get started.
It’s an exciting time developing your brand. The potential you have is massive. You just need to get cracking and realise it!
I look forward to helping you build your brand and reach your goals.
Any questions, hop over to the BRANDSNACK Facebook group. I’m always there to help with anything you would like to know.
Let’s make your brand epic!