EP.9 - HOW TO EXPAND YOUR PRODUCT LINEUP

 
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Welcome to the Sell Your Brand Show, the one stop shop for creative solopreneurs and startups to get the best practical advice on how to build, how to brand and how to sell online products and content.

No time for the whole show?

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In this episode, we go through the steps to using your products more effectively to get more sales - quicker! We look at price points, product suites, cross selling and upselling and how these can all be combined to create an unstoppable revenue train for your business.

This week’s content report has us talking about a great book by Gabriel Weinberg and Justin Mares called Traction. They take you through their 3-step ‘Bullseye’ framework to get you onto the right channels for your business to gain the most traction - out of 19 in total! Following on from the topic of price points in this show, we also take a look at The Psychology of Price by Leigh Caldwell. An eye-opening read about how you should be setting the prices for your products and services, and WHY. How to use price to influence people and change their perception of your business.

Let’s get to it!