EP.1 - HOW TO CHARGE HIGHER PRICES

 
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Welcome to the Sell Your Brand Show, the one stop shop for creative solopreneurs and startups to get the best practical advice on how to build, how to brand and how to sell online products and content.

No time for the whole show?

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In this episode, Mike and I start getting into the good stuff. One of the main issues any business has is being able to charge higher prices and not have their potential customers run a mile. We look at how value perception, your story, brand look and feel, understanding your audience's wants and needs, and building trust all combine to increase your prices.

We also have a chat about some great books in Profit First by Mike Michalowicz and Do You Talk Funny by David Nihill.

Let’s get to it!