[SYBS EP47] The One, Simple Thing That Will Fix Your Business

sell your brand show ep47 - the one simple thing that will fix your business

SYBS EP47

The one, simple thing that will fix your business

In this week’s show we’re talking about something that’s very important to your business. Very important to every business out there. But something that only a handful of businesses actually have!

Do you find that you don’t know what products to create? What niche to do business in? Which customers to serve, what content to produce, what tools to use etc.? The list goes on! If so, then you need to check this out. We’ll take you through some simple, actionable tips that you can start using in your business today.

In the Content Report this week, Mike goes back to the epic Robert Kiyosaki, this time with Rich Dad’s Guide To Investing. Which you can actually get free at that link! And we’ll also be talking about creating a solid mission statement for your business…(hint!).

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP46] The 3 Laws Of Running A Profitable Business

sell your brand show ep45 - the 3 laws of running a profitable business

SYBS EP46

The 3 laws of running a profitable business

In this week’s show we’re going to let you in on the secrets of success. The 3 laws you need to master in order to make your business really profitable.

When we start our own businesses, we generally have to be a jack of all trades and master of maybe one. That one being the reason you started the business in the first place. Everything else is noise really – keeping you away from that one thing that will make you profitable. So here are the only 3 principles you need to follow to combat mediocre business performance.

It’s epic content, and actually all from Mike’s book – From Single To Scale, where he goes into a lot more detail on the subject. Go grab it!

In the Content Report this week, Mike takes us through 44 Closely Guarded Property Secrets by Rob Moore and Mark Homer. A very intriguing look into the property market and how to jump in and survive. I’ll also be going through some top WordPress plugins with the help of another great Sumo article – 50 Best WordPress Plugins For 2018: A Sumo-Sized Guide.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

sell your brand show ep.46 - the 3 laws of running a profitable business

[SYBS EP45] The Basics Of User Intent SEO Feat. Dan Shure

sell your brand show ep44 - the basics of user intent seo

SYBS EP45

The basics of user intent SEO feat. Dan Shure

In this week’s show we have a very special guest in Dan Shure of Evolving SEO and Moz fame talking to use about user intent SEO – and how to get your keywords right! He also hosts the awesome podcast – Experts On The Wire.

SEO is a tricky beast. A lot of business owners use it fleetingly, applying a few keywords to their pages, but it goes deeper than that. It’s all about attracting your audience at every stage of the funnel, from completely unaware to loyal, repeat customer. It’s all about intent!

This was actually an interview Mike did with him separately, but it was so good, we’re including it on the Show too. Some real gems in here from Dan, so I’ll shut up and let you get listening.

No Content Report this week. Just pure interview goodness.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

sell your brand show ep.45 - the basics of user intent seo

[SYBS EP44] The Top Digital Content Types Your Should Be Using

sell your brand show ep44 - content types

SYBS EP44

The top digital content types you should be using

In this week’s show we’re talking about content. More specifically, the actual types of content you should be using in your business to attract, engage and convert your audience from a simple traffic statistic to money in the bank.

Content is big business. They even named a whole area of marketing after it (which in itself is pretty ridiculous, as all marketing is based on content – but nevermind about that just now!). All the so-called ‘gurus’ out there make it too complicated. So we’re here to break it down. Like we always do. No fluff. No BS. Just plain useful…content. These are the top 10 types of content you need to have in your business. Simple.  

This week’s Content Report (this show is definitely doing well on the organic SEO for ‘content’!) see’s Mike talking about a very interesting book by Dr. John Schindler – How To Live 365 Days a Year. Originally published in 1954, there are some timeless pearls of wisdom to be had. I also delve into a great blog article on keyword research on the OptinMonster blog by Sharon Hurley Hall. A very thorough and comprehensive starting point for getting your keyword strategy right.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

sell your brand show ep.44 - the top digital content types you should be using

[SYBS EP43] The Only Metrics That Matter In Your Business

sell your brand show ep43 - business metrics

SYBS EP43

The only metrics that matter in your business

In this week’s show we’re talking about how to measure the success of your business. Are your lead magnets really tempting people to sign up? Are your social posts driving the traffic you want? Are people buying enough of what you have to sell?

Metrics can seem stupidly confusing. Thanks to the wholly unnecessarily complex nature of Google Analytics, we all feel we should be measuring everything! Well that’s neither possible, or true. So we’re gonna tell you what you should be looking at and some plain and simple benchmarks that will start to guarantee you success.

This week’s Content Report has one of the big ones – literally, with Awaken The Giant Within by the infamous Tony Robbins. One of the top names and books in self improvement you can spend your hard earned dollars on. We then have a chat about a great article in Psychology Today – Why Do We Remember Things And Forget Others? A great introduction to how emotion affects our memories of things and how we can use emotion to better our customers’ experiences with us.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP42] How To Keep Your Business Out Of Debt

sell your brand show ep42 - business debt

SYBS EP42

How to keep your business out of debt

In this week’s show, we’re dishing out some expert money advice. Every business is based on cash. The more positive the cash flow, the more your business can grow and provide value to your customers. So it’s in our best interests to do whatever we can to turn our back on debt.

‘Sell more stuff!’ I hear you say. Correct, that’s definitely one way, and usually an end result, but there are some underlying, simple and fundamental tricks to staying in the black that we’ve learned (first hand!). And we’re sharing them all.

If you want a successful business, you need to be comfortable with money and the best ways to use it to your advantage. Chocolate biscuits are awesome, but don’t spend all your money on them. That and more great advice inside!

This week’s Content Report has Mike talking about Robert Kiyosaki’s The Cashflow Quadrant – pretty apt really considering the topic of the show. And I go through Digital Marketer’s great post on how to reduce friction on your landing pages. Or in other words, making it as easy as possible for your audience to do the action you want them to on the page.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP41] How To Balance Your Business With Everyday Life

sell your brand show ep41 - how to get work-life balance

SYBS EP41

How to balance your business with everyday life

In this week’s show, we’re talking about life. Not in a David Attenborough sense, more in the how to maintain a healthy balance between your business commitments and your social and family obligations.

Running your own business promises us the freedom to do what we want, when we want, but in reality, we end up having less time than when we were in employment! Building a business is a LOT of work. Raising a family the same. Allocating time to each and every one of your friends and family to stop them getting upset with you and banning you from future birthday parties also takes time and effort.

So how do entrepreneur business owners do it? Is there a definitive way to combine each of these in harmony, or is it a mindset? We go through our tried and tested methods of finding that balance in your life.  

And in the Content Report this week, Mike takes us through The Ultimate Guide To Bookkeeping by Greg Shields. It promises a lot, but does it deliver? And I talk a little bit about a great DigitalMarketer article in How To Architect The Perfect Conversion Funnel For Your Business.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP40] How To Consistently Keep Your Tribe Engaged

sell your brand show ep40 - how to consistently keep your tribe engaged

SYBS EP40

How to consistently keep your tribe engaged

In this week’s show, we’re talking about the tricky art of keeping your audience fully engaged at every stage of the funnel. We look at email, social, community and your website, and each of their roles in hooking people in and keeping them with you.

And in the Content Report this week, we have a little chinwag about a rather enlightening article in the stinky cow principle by Andy Raskin. And yes, it’s as gross as it sounds! Mike also has something he’s very proud of. He’s completed Digital Marketer’s Content Mastery course (and even has a certificate to prove it!). So we talk through a little bit at how awesome that is.

P.S. A fun fact for you – this was actually supposed to be episode 41. You’ll notice we make some references to Kentucky Fried Insects. The only issue is, Mike forgot to press record on that one, so the comedy genius of it all gets a little lost. We’ll redo it when Mike’s allowed back near the Zoom H4N.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP39] The Single Killer Page That Converts

sell your brand show ep39 - the single killer page that converts

SYBS EP39

The single killer page that converts

In this week’s show, we’re gonna be sharing with you the single, most effective page you can use in your business that has some pretty awesome, magical properties. It cleans your email list, keeping it nice and hygienic. It will increase your open and click through rates. It’ll up your engagement. AND on top of all that, it’ll start making sales in your business straight away and pay for your traffic costs! Oh yes. Listen in to find out what it is and how to put it together. Genius stuff!

This week’s Content Report also goes in to The Compound Effect by Darren Hardy. A very interesting look at the results of doing one action over and over and the superb gains you can get from doing it (and also why most of us don’t do it!)

And on a side note – listen to Mike screw up in the first few seconds of the Show…we’ve only been going almost a year!

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP38] Top 10 Ways Not To Name Your Business

sell your brand show ep38 - top 10 ways not to business name

SYBS EP38

Top 10 ways not to name your business

A few weeks ago, we dished out some great tips on how to name your business. So it would seem a little poor of us if we didn’t balance it up with what NOT to do!

A lot of freelance entrepreneurs and startup business owners rush into their business name. Head down. Blindfold on. But this can cause some major issues down the line. And we don’t want that to happen to you.

Here are 10 top no-no’s to look out for when choosing your business name. After you’ve gone through these, you’ll also realise just how many bad business names there are out there!

And you know what? Even if you do have a business name that falls into one of these categories already – don’t worry! Nothing’s forever. Apart from Donny Osmond. But nobody can help that.

You can always re-brand. It’s not something to undertake lightly, but it definitely can be done. So grab your Show cuppa. Stick a Do Not Disturb sign to your forehead and get ready to be enlightened.

This week’s Content Report also includes the world-renowned and incredibly entertaining Losing My Virginity, by the one and only Richard Branson. Did you know he used to live in a crypt? We all gotta start somewhere right? Although preferably not there…We also talk about Creating A Brand Identity: A Guide For Designers by Catherine Slade-Brooking. A great primer for brand strategy and design. You might not need all of it though if you’re not a graphic design student. Ready?

Let’s get to it!

(Oh, and a quick side note for this episode – Mike decided to pretty much balance his phone on top of his mic, so there is, unsurprisingly, some interference in the background at points. We are all sorry for Mike’s hideous and frankly, upsetting mistake.)

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…