Building a brand is vital to the real success of any creative freelancer. A brand is all about perception - how to influence what others think and feel about you. These 8 steps cover everything you need to do to build a brand that’s unique, engaging and powerful.
Branding gets a bad rap. It’s either massively undersold - it’s only just colours and logos, it’s real worth is questioned - it doesn’t deliver ACTUAL results, or it’s altogether completely misunderstood - it’s all just a load of bollocks and nonsense.