[SYBS EP39] The Single Killer Page That Converts

sell your brand show ep39 - the single killer page that converts

SYBS EP39

The single killer page that converts

In this week’s show, we’re gonna be sharing with you the single, most effective page you can use in your business that has some pretty awesome, magical properties. It cleans your email list, keeping it nice and hygienic. It will increase your open and click through rates. It’ll up your engagement. AND on top of all that, it’ll start making sales in your business straight away and pay for your traffic costs! Oh yes. Listen in to find out what it is and how to put it together. Genius stuff!

This week’s Content Report also goes in to The Compound Effect by Darren Hardy. A very interesting look at the results of doing one action over and over and the superb gains you can get from doing it (and also why most of us don’t do it!)

And on a side note – listen to Mike screw up in the first few seconds of the Show…we’ve only been going almost a year!

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP38] Top 10 Ways Not To Name Your Business

sell your brand show ep38 - top 10 ways not to business name

SYBS EP38

Top 10 ways not to name your business

A few weeks ago, we dished out some great tips on how to name your business. So it would seem a little poor of us if we didn’t balance it up with what NOT to do!

A lot of freelance entrepreneurs and startup business owners rush into their business name. Head down. Blindfold on. But this can cause some major issues down the line. And we don’t want that to happen to you.

Here are 10 top no-no’s to look out for when choosing your business name. After you’ve gone through these, you’ll also realise just how many bad business names there are out there!

And you know what? Even if you do have a business name that falls into one of these categories already – don’t worry! Nothing’s forever. Apart from Donny Osmond. But nobody can help that.

You can always re-brand. It’s not something to undertake lightly, but it definitely can be done. So grab your Show cuppa. Stick a Do Not Disturb sign to your forehead and get ready to be enlightened.

This week’s Content Report also includes the world-renowned and incredibly entertaining Losing My Virginity, by the one and only Richard Branson. Did you know he used to live in a crypt? We all gotta start somewhere right? Although preferably not there…We also talk about Creating A Brand Identity: A Guide For Designers by Catherine Slade-Brooking. A great primer for brand strategy and design. You might not need all of it though if you’re not a graphic design student. Ready?

Let’s get to it!

(Oh, and a quick side note for this episode – Mike decided to pretty much balance his phone on top of his mic, so there is, unsurprisingly, some interference in the background at points. We are all sorry for Mike’s hideous and frankly, upsetting mistake.)

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP37] How To Get An Epic Logo For Your Business

sell your brand show ep37 - how to get an epic business logo

SYBS EP37

How to get an epic logo for your business

This week, we go through all of the options out there for getting a logo created. We tell you which ones are good, which ones are great, and which ones are absolute balls. Your business logo is an incredibly important part of your brand identity. It’s one of the first things people will see of your business. So it needs to have an impact!

Getting a logo created however can seem like a stupidly daunting task. The easiest and most available options promise a lot, but rarely deliver. The actual options you’re gonna need to take can seem impossible. But they’re not. And we’re gonna take you through everything, including how much you should be looking to pay.

In the Content Report, we also look at Sapiens: A Brief History of Humankind by Yuval Noah Harari. An absolutely absorbing book into everything that makes us who we are. On a similar theme of human psychology, but related to trading stocks, forex and cryptos, we discuss Japanese Candlestick Charting Techniques by Steve Nison. At first glance, a book that’s as strangely confusing as anything, but the more you read it, the more interesting it gets!

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP36] How To Create An Impactful Business Name

sell your brand show ep36 - how to create an impactful business name

SYBS EP36

How to create an impactful business name

What’s in a name?

As it happens, quite a lot actually. It’s one of the first things that people know/see of your business – that and your logo. So it needs to be something special! And in this week’s show, we’re gonna be taking you through the 5 main features of all great brand names. And these are things that 90% of business owners don’t have a clue about! Don’t believe me? Take a look through most registered business names in your country. I bet a lot of them are absolute balls.

And we don’t want yours to be. So we’re here to help!

We also take a look at Life Leverage by Rob Moore and Graphic Design School by David Dabner et al in our Content Report this week. One’s about getting more done in less time, the other about basic design principles every entrepreneur should be aware of. I won’t tell you which one’s which.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…

[SYBS EP35] How To Decide A Price For Anything

sell your brand show ep35 - how to decide a price for anything

SYBS EP35

How to decide a price for anything

That’s right. Anything!

Your products. Your services. Your stuff up in the attic that’s been there for years and you’ve always been meaning to get rid of it but don’t particularly find the act of crawling around dirty, dusty places to drag heavy boxes down appealing. No? Just me?

We’re gonna take you through a powerful 4-stage formula for knowing what to charge and how to make it profitable for you and your business. We all have fears about scaring off customers, being rejected and losing sales due to high prices. In the end however, it’s not the price that scares people off. It’s the level of value on offer. There’s a price point for everyone. And here’s how you get to yours.

This week’s Content Report sees us talking about The E-Myth Revisited by Michael Gerber. And we also get a bit design focused with Tubik Studio’s 9 Effective Tips On Visual Hierarchy.

Let’s get to it!

Just want the highlights?

Then the show notes are for you! Get our best advice, hints and tips from this episode straight to your inbox! The only thing it doesn’t include is the mildly amusing show banter…possibly not a bad thing…